Toyota Trucks Logo

Here is the logo I made for Saatchi and Saatchi/Toyota that first appeared in a superbowl commercial in 2006.

I created it in 3DSMax and hand painted the textures as well as corrected the perspective in photoshop.

This image was originally 5K x 5K and is the final version I submitted after 36 other unique takes on the “Bolt Identity” as it is now called. As with many logos, there were a lot of meetings and discussions and many people involved in the process.

I worked with a lot of people to get the final approval including Jared Plummer as my producer, Rasmus Blaesbjerg, and Saatchi and Saatchi.

Toyota Trucks Bolt Identity

Toyota Trucks Bolt Identity

And here is the logo combined with Tacoma and Tundra.

Toyota Tundra/Tacoma Logo

Toyota Tundra/Tacoma Logo

The bulk of the texture deatail work I did for this logo had a lot to do with my study of scratched metals. While this logo was supposed to represent aged steel, I found that aluminum was an easier metal to distress and it’s softer qualities lent them selves well to dramatic grooves and cuts. I spent a lot of time experimenting with various metals until I found patterns that were useful for me to reference in order to creat the final hand painted texture.

Stone_Metals_1